Journal of Management Studies and Academic Research (JMSAR)

ISSN NO. : 2455 4960

Journal of Management studies & Academic Research – Issue 9, March 2024

CONTENT

Sl.No
Article Title
Link
1
 THE POWER OF PERSUASION: ANALYZING THE INFLUENCE OF SOCIAL MEDIA INFLUENCERS ON CLOTHING BRAND IMAGE AND CONSUMER BEHAVIOUR

  1. Ms. Sanjana, Assistant Professor, SDM College of Business Management, Mangaluru
  2. Ms. Shreeprajna, Guest Faculty, University College, Mangaluru

2024-1

2
 IMPACT OF SOCIAL MEDIA INFLUENCERS ON CONSUMER PURCHASE BEHAVIOUR WITH REFERENCE TO UNDERGRADUATE STUDENTS (GEN Z) IN MANGALORE CITY

  1. Shwetha Y, Assistant Professor, SDM College of Business Management, Mangaluru
  2. Sameeksha, Student, SDM College of Business Management, Mangaluru

2024-2

3
 SOCIAL MEDIA AND INFLUENCER MARKETING: EXPLORING THE DYNAMICS, IMPACT, AND ETHICAL IMPLICATIONS

  1. Shriya Sreekar Pai, Trisha College of Commerce and Management, Mangaluru
  2. Vaishnavi Shagun Amin, Trisha College of Commerce and Management, Mangaluru
  3. Khyathi Vijay Shetty, Trisha College of Commerce and Management, Mangaluru

2024-3
4
 A BRIEF STUDY ON LAW RELATING TO CORPORATE GOVERNANCE IN INDIA AND SIGNIFICANCE OF ETHICS IN CORPORATE GOVERNANCE
- Dr. Shubhalakshmi P., Assistant Professor of Law, SDM Law College, Mangaluru

2024-4
5
 EFFECT OF FINANCIAL LITERACY ON RETIREMENT PLANNING

  1. Megha H U, Research Scholar, Department of PG Studies and Research in Commerce, Kuvempu University, Shankaraghatta, Shimogga, Karnataka.
  2. Prof. S Venkatesh, Chairman, Department of PG Studies and Research in Commerce, Kuvempu University, Shankaraghatta, Shimogga, Karnataka

2024-5
6
 ATTITUDE OF STUDENT TEACHERS TOWARDS ENTREPRENEURSHIP EDUCATION IN KERALA
- Dr. Sojia John, Assistant Professor, Mount Tabor Training College, Pathanapuram, Kollam, Kerala

2024-6
7
 CUSTOMER PRACTICES ON BANKING SERVICES WITH SPECIAL REFERENCE TO DIGITALISATION IN BANKING AT MANGALURU CITY
- Dr. Thrishanth Kumar, Assistant Professor, Smt. I.S.Yadawad Govt, First Grade College, Ramdurg, Belagavi

2024-7

8

AN INSIGHT INTO DIGITAL MARKETING

  1. Dr. Ravisha B, Assistant Professor, Government First Grade College, Javagal, Arasikere taluk, Hassan District, Karnataka
  2. Dr. Divya M S, Assistant Professor, Dr. G Shankar Government Women’s First Grade College, Ajjarakadu, Udupi District, Karnataka
  3. Mohammad Asraf , Student, Government First Grade College, Javagal, Arasikere taluk, Hassan District, Karnataka

2024-8

9

A STUDY ON FACTORS INFLUENCING CONSUMER BEHAVIOR WITH RESPECT TO SUGAR COSMETICS IN MANGALORE

  1. Ambika Pai, Trisha College of Commerce and Management, Mangaluru
  2. Krithika S., Trisha College of Commerce and Management, Mangaluru

2024-9

10

DISRUPTIVE TECHNOLOGIES IN INDUSTRY. A CASE STUDY ON “WILL SET TOP BOX SURVIVE IN THE TIMES OF OTT”
- Mr Sohil Nargundkar, Senior Assistant Professor, Alvas MBA College, Moodabidre

2024-10

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